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Issue Title
 
Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Determinan Purchase Intention: Perspektif Pelanggan Minimarket Abstract  PDF (Bahasa Indonesia)
Hendika Rizkianti, Kurniawati Kurniawati
 
Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Pengaruh Kualitas Situs Web dan Karakteristik Konsumen terhadap Perilaku Pembelian Impulsif Konsumen pada Situs Web Tokopedia dengan Niat Pembelian sebagai Variabel Mediasi Abstract  PDF (Bahasa Indonesia)
Fidelia Utari, Cynthia Anna Wijayanti
 
Vol 17, No 2 (2020) ANALISIS PERILAKU KONSUMEN TERHADAP NIAT MEMBELI MELALUI SIKAP DAN INTENTION TO ENGAGE PADA MEDIA SOSIAL Abstract  PDF (Bahasa Indonesia)  PDF (Bahasa Indonesia)
Johan Prapta Wijaya, Margaretha Pink Berlianto
 
Vol 21, No 2 (2024) Online Purchase Intentions on Instagram Social Media: Mediation of Advertising Attitude, Advertising Clicks, and Product Evaluation Abstract  PDF
Siswoyo Ari Wijaya, Ignatius Heruwasto
 
Vol 17, No 1 (2020) ANALISIS PERILAKU ISLAMI TERHADAP NIAT BELI KOSMETIK HALAL MELALUI SIKAP KONSUMEN Abstract  PDF (Bahasa Indonesia)  PDF (Bahasa Indonesia)
Lisa Adriani, Ma'ruf Ma'ruf
 
Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Pengaruh Boyband Korea sebagai Duta Merek, Kepribadian Merek, dan Gelombang Budaya Korea terhadap Minat Beli Produk Sheet Mask: Studi Kasus pada Merek Mediheal Abstract  PDF (Bahasa Indonesia)
Naomi Kusumawardani, Anggun Pesona Intan Puspita
 
Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management Abstract  PDF (Bahasa Indonesia)
Acai Sudirman, Andy Wijaya, Sherly Sherly, Fitria Halim, Anju Bhernadetha Nainggolan
 
Vol 21, No 2 (2024) Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions Abstract  PDF
Juniarty Siahaan, Yuca Yolanda Sari, Cynthia Anna Wijayanti
 
Vol 11, No 1 (2014) FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION FASHION LUXURY BRAND DALAM LINGKUNGAN MAHASISWI UNIVERSITAS KELAS ATAS DI JABODETABEK Abstract  PDF
Muti Andarini, Pepey Riawati Kurnia
 
Vol 12, No 1 (2015) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION PRODUK PENCAHAR DI JAKARTA Abstract
Angelina Christina, Pepey Riawati Kurnia
 
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