ANALISIS PERILAKU ISLAMI TERHADAP NIAT BELI KOSMETIK HALAL MELALUI SIKAP KONSUMEN

Lisa Adriani, Ma'ruf Ma'ruf

Abstract


The current trend in Indonesian society is the hijrah trend. People change lifestyles to become more aware and concerned with the halal of a product. Halal standard developed from food-beverage products, now it develops service and lifestyle products (halal cosmetics). One of the halal cosmetics sold in Indonesia is the Make Over Cosmetics Brand. Make Over has been registered in the Indonesian Ulema Council as halal cosmetics. The purpose of this research is to analyze directly between the variables of Islamic religion, halal knowledge, halal lifestyle to the purchase intention variable and the indirect effect mediated by the attitude variable. The sampling technique is purposive sampling of 185 respondents. The data analysis technique is quantitative analysis using SMART PLS 3. The results of the analysis show a significant positive effect between Islamic religious variables, halal knowledge, halal lifestyle on direct purchase intention variables and indirectly related through influence variables with partial mediation. Need to be considered, supporting the principle of halal and open-minded to change.

Keywords


Religiosity, Lifestyle, Halal, Indonesia, Islam, Cosmetic, Make Over, Purchase Intention, Knowledge, Attitude

References


Adiba, E. M., & Wulandari, D. A. (2018). Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1(3), 357–369.

Ahmad, A. N., Rahman, A. A., & Rahman, S. A. (2015). Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products. International Journal of Social Science and Humanity, 5(1), 10–14.

Al-Otoum, F. J., & Nimri, R. S. (2015). Antecedents of Consumers ’ Behavior towards Halal Food among Jordanian Customers : A Structural Equation Modeling ( SEM ) Approach. Journal of Marketing and Consumer Research, 12, 19–26.

Aziz, & Chok. (2013). The Role of Halal Awareness, Halal Certification, and Marketing Components in Determining Halal Purchase Intention Among Non-Muslims in Malaysia: A Structural Equation Modeling Approach. Journal of International Food and Agribusiness Marketing, 25(1), 1–23.

Bachdar, S. (2018). Mengenal Paragon, Produsen di Balik Kemahsyuran Wardah. Retrieved from Markeeters website: http://marketeers.com/mengenal-paragon-produsen-di-balik-kemahsyuran-wardah

Balques, A., Noer, B. A., & Nuzulfah, V. (2017). Analisis Sikap, Norma Subjektif, Dan Niat Beli Produk Kosmetik Halal Pada Konsumen Muslimah Di Surabaya. Jurnal Sains Dan Seni ITS, 6(2).

Bang, H. K., Ellinger, A. E., Hadjimarcou, J., & Traichal, P. A. (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory. Psychology and Marketing, 17(6), 449–468.

Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths’ attitude towards halal cosmetic products: A case study in Jakarta. Asia Pacific Management Review, 22(4), 176–184.

Burhanudin, T. (2018). Makin Kaya, Makin Religius, dan Kian Konsumtif. Retrieved from Marketing.co.id website: https://marketing.co.id/makin-kaya-makin-religius-dan-kian-konsumtif/

Ekasari, N., & Hartono, R. (2015). Pengaruh Faktor-Faktor Gaya Hidup Konsumen Terhadap Keputusan Pembelian Laptop Apple. Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Jambi, 1(1), 65–72.

Elseidi, R. I. (2018). Determinants of halal purchasing intentions: evidences from UK. Journal of Islamic Marketing, 9(1), 167–190.

Endah, N. H. (2014). Consumers’s purchasing behavior toward halal labeled cosmetics in Indonesia. Jurnal Ekonomi Dan Pembangunan, 22(1), 11–25.

Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20(7-8), 683–712.

Garg, P., & Joshi, R. (2018). Purchase intention of “Halal” brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694.

Hashim, A. J. bt C. M., & Musa, R. (2014). Factors influencing Attitude towards halal cosmetic among young adult urban Muslim Women: A focus group analysis. Procedia - Social and Behavioral Sciences, 130, 129–134.

Jaafar, H. S., Omar, E. N., Osman, M. R., & Faisol, N. (2013). The Concept of Halal Logistics – an. 5th International Conference on Transport and Logistics (ICLT 2013), (January 2014), 2006–2011.

Kementrian Keuangan. (2019). Kelas Menengah Penggerak Ekonomi Indonesia. Retrieved from Kementrian Keuangan website: https://www.kemenkeu.go.id/publikasi/berita/kelas-menengah-penggerak-ekonomi-indonesia/

Lada, S., Harvey Tanakinjal, G., & Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66–76.

Larasati, A., Hati, S. R. H., & Safira, A. (2018). Religiusitas dan pengetahuan terhadap sikap dan intensi konsumen Muslim untuk membeli produk kosmetik halal. Esensi: Jurnal Bisnis Dan Manajemen, 8(2), 105–114.

Listyorini, S. (2012). Analisis Faktor-Faktor Gaya Hidup dan Pengaruhnya Terhadap Pembelian Rumah Sehat Sederhana (Studi Pada Pelanggan Perumahan Puri Dinar Mas PT. Ajisaka di Semarang). Jurnal Administrasi Bisnis Undip, 1(1), 12–24.

Maichum, K., Parichatnon, S., & Peng, K.-C. (2017). The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 6(3), 354.

Mukhtar, A., & Butt, M. M. (2012). Intention to choose Halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108–120.

Nora, Liza & Minarti, N. S. (2016). The Role of Religiosity, Lifestyle, Attitude as Determinant Purchase Intention. The 2nd International Multidisciplinary Conference 2016, (October 2016), 135–148.

Putri, I. S., Daryanti, S., & Ningtias, A. R. (2019). The influence of knowledge and religiosity with mediation of attitude toward the intention of repurchasing halal cosmetics. Proceedings of the 12th Advances in Economics, Business and Management Research, 72(ICMBR 2018), 172–177.

Rahim, N. F., Zurina Shafii, & Syahidawati Shahwan. (2015). Awareness and perception of Muslim consumers on halal cosmetics and personal care products. International Journal of Business, Economics and Management, 2(1), 1–14.

Rahman, A. A., Asrarhaghighi, E., & Rahman, S. A. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163.

Sadra Tabassi. (2012). The role of animosity, religiosity and ethnocentrism on consumer purchase intention: A study in Malaysia toward European brands. African Journal of Business Management, 6(23), 6890–6902.

Sekaran, U. (2017). Metode Penelitian untuk Bisnis (6th ed.). Jakarta: Salemba Empat.

Setiadi, N. . (2010). Perilaku Konsumen (Revisi). Jakarta: Kencana Prenada Media Group.

Souiden, N., & Marzouki, R. (2017). Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity. International Journal of Bank Marketing, 33(2), 1–37.

Thomson, R. (2018). State of the Global Islamic Economy Report 2018/19. In Dubai International Financial Centre. Retrieved from https://haladinar.io/hdn/doc/report2018.pdf

Ulfa, R., Wulandari, D., & Subagio, N. A. (2014). Pengaruh Hijabers Community Terhadap Gaya Hidup Dan Keputusan Pembelian Hijab Pada Mahasiswa Fakultas Ekonomi Universitas Jember ( The Influence of Hijabers Community through Lifestyle and Hijab Purchase Decision in Students ’ of Faculty of Economics Univ. E-Journal Ekonomi Bisnis Dan Akuntansi Universitas Jember, 1(1), 67–71.




DOI: https://doi.org/10.34149/jmbr.v17i1.176

JMBR Editorial Office: PPM School of Management, Jl. Menteng Raya 9-19 Jakarta 10340 Phone: 021-2300313 ext 2354

View My Stats

License

JMBR is using CC BY License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.