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Vol 18, No 1 (2021) Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware Abstract  PDF (Bahasa Indonesia)
Genoveva Genoveva, Wulan Berliana
 
Vol 19, No 1 (2022) Faktor-Faktor yang berpengaruh pada Keberlanjutan Usaha Biro Jasa Perjalanan Haji dan Umrah Abstract  PDF (Bahasa Indonesia)
Hendi Prihanto, Prisila Damayanti
 
Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Communication Strategy of Content Collision Agency in Promoting the Blibli.com Brand Abstract  PDF
William Ardo Nofrizal, Santi Delliana
 
Vol 15, No 1 (2018) ANALISIS BRAND EQUITY DAN KEPUTUSAN PEMBELIAN (STUDI PADA PEGADAIAN SYARIAH DI KOTA PALEMBANG) Abstract  PDF (Bahasa Indonesia)
Nedi Yansah, Zakaria Wahab, Muchsin Saggaf Shihab
 
Vol 8, No 1 (2011) STRATEGI PROMOSI ABOVE THE LINE PRODUK MINUMAN ROOT BEER – THE GROOVY TASTE® DI WILAYAH JABODETABEK (2010-2011) Abstract  PDF
Melina Sari, Pepey Riawati Kurnia
 
Vol 10, No 2 (2013) RANCANGAN STRATEGI PENGEMBANGAN PRODUK LOVE CAFE|JUICE BAR|TEST KITCHEN Abstract  PDF
Venny Masui
 
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