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Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Determinan Purchase Intention: Perspektif Pelanggan Minimarket Abstract  PDF (Bahasa Indonesia)
Hendika Rizkianti, Kurniawati Kurniawati
 
Vol 19, No 2 (2022) Peran Risk Aversion sebagai Mediator dalam Hubungan antara Parent Brand Loyalty dan Brand Extension Loyalty Abstract  PDF (Bahasa Indonesia)
Veronica Jenny Tanzil, Aprihatiningrum Hidayati
 
Vol 20, No 1 (2023) Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah Abstract  PDF (Bahasa Indonesia)
Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti
 
Vol 21, No 1 (2024) Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut Abstract  PDF (Bahasa Indonesia)
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan
 
Vol 19, No 2 (2022) Analisis Loyalitas Donatur dan Brand Trust: Studi pada YDSF Al-Falah Surabaya Abstract  PDF (Bahasa Indonesia)
Mohamad Yusak Anshori, Denis Fidita Karya, Azrida Ayu Rahmania, Rizki Amalia Elfita
 
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