Issue Title
Vol 20, No 1 (2023) Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah Abstract  PDF (Bahasa Indonesia)
Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti
Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Pengaruh Boyband Korea sebagai Duta Merek, Kepribadian Merek, dan Gelombang Budaya Korea terhadap Minat Beli Produk Sheet Mask: Studi Kasus pada Merek Mediheal Abstract  PDF (Bahasa Indonesia)
Naomi Kusumawardani, Anggun Pesona Intan Puspita
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