Eksplorasi Peran Gender dalam Pemilihan Investasi Reksa Dana untuk Meraih Kebebasan Waktu dan Finansial

Alva Putri Yevitayani; Alzaiwa Afriandra Pamungkas; Amelia Rosa; Audrey Christabella Kurniawan; Ferio Ferio; Yunita Wanasiri; Aprihatiningrum Hidayati

doi:10.34149/jmbr.v20i3.591

Eksplorasi Peran Gender dalam Pemilihan Investasi Reksa Dana untuk Meraih Kebebasan Waktu dan Finansial

Alva Yevitayani - Sekolah Tinggi Manajemen PPM, DKI Jakarta
Alzaiwa Pamungkas - Sekolah Tinggi Manajemen PPM, DKI Jakarta
Amelia Rosa - Sekolah Tinggi Manajemen PPM, DKI Jakarta
Audrey Kurniawan - Sekolah Tinggi Manajemen PPM, DKI Jakarta
Ferio Ferio - Sekolah Tinggi Manajemen PPM, DKI Jakarta
Yunita Wanasiri - Sekolah Tinggi Manajemen PPM, DKI Jakarta
Aprihatiningrum Hidayati - [Scopus ID: 57205391187] PPM School of Management, DKI Jakarta , & Sekolah Tinggi Manajemen PPM, DKI Jakarta , &

Abstract

This research aims to explore the role of gender in mutual fund investment choices to achieve financial and time freedom. Through an exploratory qualitative research method, this study collected data through non-depth interviews with respondents consisting of male and female mutual fund investors. Data were analyzed using content analysis to identify main themes. The findings of this research reveal ten main themes, namely: 1) investment definition, 2) type of investment, 3) investment experience, 4) gender factor, 5) inheritance culture, 6) investment feeling, 7) investment application, 8) effective financial management, 9) future goals, and 10) financial and time freedom. These findings indicate significant differences in the selection and management of mutual fund investments based on gender. This study provides new insights into how gender affects investment decisions and how this impacts aspirations for financial and time freedom. This research also recommends how this knowledge can be utilized by financial planners and the mutual fund industry to recognize better and serve the needs of gender-based investors.

Keywords

Gender and Investment; Mutual Funds; Financial Freedom; Time Freedom; Qualitative Content Analysis

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