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Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management Abstract  PDF (Bahasa Indonesia)
Acai Sudirman, Andy Wijaya, Sherly Sherly, Fitria Halim, Anju Bhernadetha Nainggolan
 
Vol 21, No 1 (2024) Model Struktural Hubungan Dimensi Consumer-Based Brand Equity dan Keputusan Pembelian Pizza Hut Abstract  PDF (Bahasa Indonesia)
Isbandriyati Mutmainah, Iis Anisa Yulia, Amelia Gunawan
 
Vol 10, No 2 (2013) RANCANGAN STRATEGI PENGEMBANGAN PRODUK LOVE CAFE|JUICE BAR|TEST KITCHEN Abstract  PDF
Venny Masui
 
Vol 21, No 2 (2024) Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions Abstract  PDF
Juniarty Siahaan, Yuca Yolanda Sari, Cynthia Anna Wijayanti
 
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