|Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021||Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management||Abstract PDF (Bahasa Indonesia)|
|Acai Sudirman, Andy Wijaya, Sherly Sherly, Fitria Halim, Anju Bhernadetha Nainggolan|
|Vol 20, No 1 (2023)||Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah||Abstract PDF (Bahasa Indonesia)|
|Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti|
|1 - 2 of 2 Items|
- Search terms are case-insensitive
- Common words are ignored
- By default only articles containing all terms in the query are returned (i.e., AND is implied)
- Combine multiple words with OR to find articles containing either term; e.g., education OR research
- Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
- Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
- Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
- Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"