Issue Title
Vol 18, No 2 (2021): Special Issue Konferensi Nasional Riset Manajemen XI, 2021 Purchase Intention Produk Smartphone ditinjau dari Aspek Brand Management Abstract  PDF (Bahasa Indonesia)
Acai Sudirman, Andy Wijaya, Sherly Sherly, Fitria Halim, Anju Bhernadetha Nainggolan
Vol 20, No 1 (2023) Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah Abstract  PDF (Bahasa Indonesia)
Juniarty Siahaan, Thalia Nevita Marchelin, Cynthia Anna Wijayanti
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