How to cite (APA): W. Lay, & T. Melinda "PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN," Journal of Management and Business Review, vol. 16, no. 2, , pp. 174-183, Jan. 2020. https://doi.org/10.34149/jmbr.v16i2.157

How to cite (APA): Lay, W., & Melinda, T. (2020). PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN. Journal of Management and Business Review, 16(2), 174-183. https://doi.org/10.34149/jmbr.v16i2.157

How to cite (Chicago): Lay, William, AND Melinda, Tina. "PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN" Journal of Management and Business Review [Online], Volume 16 Number 2 (31 January 2020) https://doi.org/10.34149/jmbr.v16i2.157

How to cite (Vancouver): Lay W, & Melinda T . PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN. Journal of Management and Business Review [Online]. 2020 Jan; 16(2):174-183. https://doi.org/10.34149/jmbr.v16i2.157

How to cite (Harvard): Lay, W., & Melinda, T. ,2020. PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN. Journal of Management and Business Review, [Online] 16(2), pp. 174-183. https://doi.org/10.34149/jmbr.v16i2.157

How to cite (MLA8): Lay, William, & Tina Melinda. "PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN." Journal of Management and Business Review [Online], 16.2 (2019): 174-183. Web. 26 Dec. 2024 , https://doi.org/10.34149/jmbr.v16i2.157

BibTex Citation Data :

@article{jmbr157,
    	author = {William Lay and Tina Melinda},
    	title = {PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN},
    	journal = {Journal of Management and Business Review},
    	volume = {16},
    	number = {2},
    	year = {2020},
    	keywords = {Brand image; price; packaging; purchase decisions},
    	abstract = {The purpose of this research is to determine the effect of brands, prices, and packaging on Nexfood consumer purchasing decisions. The population used is 108 people from consumers of Nexfood. The number of samples used for this research is 40 people from Nexfood consumers. The variables in this research are brand image (X1), Price (X2), packaging (X3), and purchase decision (Y). The sampling technique in this study used a purposive sampling method. The analysis technique used in this study is multiple linear regression analysis techniques. The results of this research shown that brand image, price, and packaging have a effect on purchases decisions at Nexfood products.},
        	issn = {2503-0736},    	pages = {174--183},    	doi = {10.34149/jmbr.v16i2.157},
        	url = {https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/157}
    }
    

Refworks Citation Data :

@article{{jmbr}{157}, author = {Lay, W., Melinda, T.}, title = {PERANAN CITRA MEREK, HARGA, DAN KEMASAN DIDALAM KEPUTUSAN PEMBELIAN KONSUMEN}, journal = {Journal of Management and Business Review}, volume = {16}, number = {2}, year = {2020}, doi = {10.34149/jmbr.v16i2.157}, url = {} }